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Start-Rite Shoes Sees Intense Demand For Measure At Home Gauges

Heritage British children’s shoe company, Start-Rite Shoes has seen unprecedented demand for its free proprietary paper gauge to measure children’s feet at home, with over 20,000 being requested and sent via post, during April.

Children’s feet grow quickly. The College of Podiatry estimates over half of children have suffered injuries by wearing shoes that were either too small or unsuitable. Start-Rite recommends measuring children’s feet every 6 to 8 weeks to ensure shoes fit and are fit for purpose. With no opportunity to measure in store, demand for home measurement has increased and during lockdown, the children’s shoe industry quickly sold out of physical measurement gauges.

To support parents during this time, Start-Rite is encouraging them to download and print a free and simple-to-use, paper measuring gauge here:

There is also a short film to help parents understand how to use the paper gauge effectively:

Parents without access to a printer can request Start-Rite sends a paper gauge to them in the post, here:

Kate Tansley, CEO of Start-Rite Shoes, said: “Children normally spend around eight hours a day in their school shoes. We are experiencing high demand for our home styles and parents needing to check sizes before purchasing online. While nothing beats the customer service our parents get when their children’s feet are measured and fitted in store, our paper gauge gives parents reassurance on the size of their children’s feet, in the comfort of their own home. We hope parents will find the paper measuring tool useful.”

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