Gemma Atkinson Anti-Piracy Campaign


Interview with Gemma Atkinson about Anti-Piracy Campaign

Gemma Atkinson,best known for her roles in Hollyoaks and Casualty, is supporting the Industry Trust’s anti-piracy campaign. Gemma has recently been developing her film career with starring roles in a 3D remake of Night of the Living Dead (currently in post-production) and horror film Airborne earlier this year.

In short, the campaign aims to inspire the public to support the real deal by celebrating great film and TV moments. It uses the idea of till receipts – with a twist – to itemise the unseen entertainment value that sits behind the purchase price of a DVD, download or cinema ticket.

The Industry Trust is bringing the idea to life with the support of the film industry in the form of an online film quiz and launching the campaign with the help of Gemma to get film fans to consider why great TV and movie moments are worth paying for.

1. Could you tell me a little bit about the campaign you are involved with 'Moments Worth Paying For'?
I’m involved with the Moments Worth Paying For campaign to hopefully try and stop people illegally downloading and pirating films. We are aiming to encourage people to rent, buy, download or stream legally from official sites or go to the cinema.

2. What made you become involved with the campaign?
I got involved firstly as I’m in that industry so it’s important to me. I’m also a film geek and I love the experience of watching a film at its best quality. I don't think people realise that downloading films for free means the film distributors have less money to reinvest into making future films.

3. You have appeared in several TV shows: Hollyoaks, Casualty, I'm a Celebrity… to name a few. Have you ever regretted any of the shows you have appeared in and why?
I don't regret any shows I’ve appeared in as at that time they were right for me for specific reasons. I also enjoyed them all too.

4. Being in the spotlight must have its drawbacks, if you could change one part of being famous what would it be?
If I could change any part of being in the public eye it would be to not be judged for doing normal things. I went to the local chemist for some antibiotics the other week as I had a throat and ear infection. I felt horrendous so just threw on jeans, a hoodie and no makeup and someone tweeted me saying they had seen me and I looked disgusting in real life! Lovely of them to point out ha!

5. What advice would you give to someone wanting to branch out into the acting/modelling world?
My advice for anyone wanting to be in this industry is to go for it! Why shouldn't they? You need a thick skin and have to deal with rejection at times from auditions but it’s all part and parcel. I only listen to comments from family, friends and my agent. Everyone else’s I take with a pinch of salt.

6. What has been your most embarrassing experience on camera/in public?
My most embarrassing experience in public is anytime I have to do public speaking. I hate it! I’m naturally a shy person (hence why I love acting as you get to play a different person from yourself) on camera I don't really get embarrassed. It’s weird really but that's where I feel most confident and comfortable.

7. I there anything you would of done differently if given the chance?
I think the only thing I would have done differently is to take in more of what's happening around me. Time passes so quickly you forget what jobs you have done at times. I now make the most of everything to ensure I always remember it.

8. What are your plans for the next year?
Next year I have an American movie out called ‘The Dyatlov Pass Incident’. It was directed by Renny Harlin so it’s a huge deal for me. It’s about the incident in Russia that happened in 1969. I’ll also be shooting my second Bollywood movie set in Goa and New York and the Bollywood film I’m currently shooting now, FEVER, will be out too. I’d also, at some point, love to do more theatre too.

Actress Gemma Atkinson recreates iconic Pulp Fiction film poster

Star of TV and film celebrates her favourite film Moment Worth Paying For

Actress Gemma Atkinson has recreated her favourite film moment to launch a new campaign celebrating the entertainment value of film and TV.

The actress, best known for her roles in Casualty and Hollyoaks, mimics Uma Thurman as Mia Wallace in the 1994 Tarantino classic, Pulp Fiction, to promote Moments Worth Paying For, which encourages film fans to pay for the real deal.

Gemma joins BAFTA award winning actor, writer and director, Adam Deacon, in supporting the campaign, which was the brainchild of two young Design students from London. Omri Dvir and Leighton Pountney won a competition to devise an innovative take on the industry’s anti-piracy advertising.

Their advertising concept features a series of clues to iconic films, including cult hit Pulp Fiction – and invites the public to guess the Moment Worth Paying For at, a search engine for official film and TV.

Gemma Atkinson, who is currently pursuing a promising film career, spoke of her support for the campaign: “We all have those films that remind us of certain times in our lives and move us every time we watch them. This campaign celebrates those moments that really stay with you and suggests that the feeling you get when you watch great film and TV is something worth paying for.”

“The clues and the online quiz are great fun, but there’s a serious point being made too. When you pay to enjoy the real thing, you support the people who worked hard to make it and show your appreciation for the experience you get in return.”

Omri Dvir, one of the students behind the campaign, said: “We’re thrilled that our idea is being turned into a real advertising campaign. We wanted to get across the point that the price of a ticket, download or DVD is great value for all the enjoyment you get back.”

The new advertising will form part of the UK film, TV and video industry’s innovative Moments Worth Paying For campaign, which spans cinema, outdoor advertising, PR and social media. It will feature in Clear Channel advertising spaces UK-wide from tomorrow as well as on and a wealth of other film and TV industry websites.

The film quiz can be found at

Photo credit: John Phillips/PA Wire

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