Reviewed by Zoey Caldwell
Where have I been lately? How was I blissfully unaware of the Kierin NYC range of fragrances, that is until I received Sunday Brunch to review. I am lucky enough to have visited New York City several times and have amazingly fond memories of my times there, somebody in all their genius decided to take their experiences of NYC and create a range of perfumes.
Sunday Brunch is a funky and cool floral fragrance that is suitable both males and females. The Kierin NYC brand proudly announces (and rightly so) that is diverse, genderless and individualistic. Diversity and inclusion show that the brand is more than profit hungry brand and that like the city of New York it celebrates all that is different.
I am not an expert in tones and layering in perfume so I have looked into what the professionals say, the base tone is Earl Grey Tea, heart notes of Jasmine and top notes of Italian Bergamot and Lemon.
Importantly the product is cruelty free, hypoallergenic, paraben and phthalates free and environmentally the materials are recyclable. The product range is conscientious and current.
Sunday Brunch has been created with lazy Sundays walking through West Broadway in mind. Meeting with friends and living your best life. Happiness, cheerful banter and the hustle and bustle of New York City. A fragrance with a back story, I like the concept. The concept certainly beats the ridiculous perfume advertisements that pollute my television daily.
Does it work though? The concept, the marketing and the packaging are youthful, current, artistic and colourful. The bottle reflects the image that is on the box, a face glimpsing over dark sunglasses, fleek eyebrows and bright colours. The outer packaging recounts the memory that inspired the scent.
The scent itself is strong, there is nothing subtle about New York City and the same can be said about this fragrance. A gentle spritz on pulse points is plenty. The scent is fresh and, in my opinion, the perfect eau de parfum for daily wear, to the office, having brunch, walking the dog etc. I personally would not wear this to go out for the night, maybe this is because they have perfectly blended the tones for the Sunday Brunch on Broadway and not cocktails and yellow cabs. Funnily enough the creators of Sunday Brunch tell a whole range of stories and Nitro Noir possibly would be my going out, out choice.
Christmas is just around the corner, yes, I did just say that in September but with busy lives would it not be fantastic to start getting organised and purchasing a few presents for those we love. Sunday Brunch would make a fabulous Christmas gift for an outgoing, colourful, cheerful, life loving person, remember it is unisex so you can tick off a few people off your list in one go. I would think twice before purchasing for a wall flower this is a strong scent, wearing it will get you noticed even in a small quantity. I am not tardy with my application of perfume usually but I would tone down the usage with Sunday Brunch, less is more. Fabulously there is even the opportunity to have the bottle engraved for an extra personal touch.
Sunday Brunch is a no-nonsense perfume that will last because you do not need a lot.
Available to buy from www.asos.com.