WedgeWelly
Wedgewelly Misfitz Range Launches Exclusively At John Lewis
You may remember WedgeWelly from the BBC2 show Dragons' Den. Not only did they manage to secure funding from retail guru Theo Paphitis, the business is among the most successful to come out of the show to date.
The brand has a high profile celebrity following including the likes of Dannii Minogue, Nicole Sherzinger, and new X Factor judge Tulisa.
WedgeWelly has teamed up with the UK's favourite retailer John Lewis to launch an exclusive collection, the WedgeWelly Misfitz range. This cute and brightly coloured range of Wellington boots has been designed specifically for girls, and will be available in sizes 1-5.
Theo Paphitis said "What greater accolade could WedgeWelly achieve than to be approached by John Lewis and invited to offer a new range of fabulously colourful and highly fashionable Wellington boots for girls. The footwear is being sold exclusively through John Lewis stores nationwide, in addition to their website. It represents a wonderful opportunity to expand the brand beyond its current adult target audience. This is a great new development for the business ."
The Misfitz range will be launched exclusively at John Lewis in time for Christmas. The launch will take place at the flagship Oxford Street store on 24th October 2011.
WEDGEWELLY COLLECTION
Misfitz range – this brightly coloured range has been designed for girls and is available in sizes 1-5. Available exclusively at John Lewis. RRP £29.99
Unique range – this range has been designed with fashion and comfort in mind, the simplistic design offers a slim fit and chic look. RRP £40
Flex range – this range incorporates an extendable gusset, it's beautiful yet practical, and popular with ladies who want to "tuck their jeans in". RRP £45
Curve range – this range has been carefully crafted to accommodate a wider fit. This specialist design guarantees both glamour and comfort. RRP £40