GUEST POST: Disney Store Brings ‘Sprinkle of Magic’ Princess Experience to Westfield White City
A Sprinkle of Magic – Free Disney Princess Experience at Westfield White City
24–26 August 2025
Sparkle stations, enchanting face painting and fairy-tale fun await at this free-of-charge magical makeover experience for kids, running for three days only in celebration of World Princess Week.
From Sunday 24 to Tuesday 26 August 2025, the space outside the newly opened Disney Store at Westfield White City will be transformed into a storybook setting inspired by Disney’s beloved Princesses.
The immersive pop-up takes its cue from the famous Bibbidi Bobbidi Boutique – the makeover salon at Disney Parks – and will offer hair-glam sparkle stations, enchanting face painting, and plenty of fairy-tale touches to make every child feel like royalty.
The event celebrates the courage, kindness and individuality of the Disney Princess characters, giving young fans the opportunity to step into their favourite worlds, embrace their inner royalty and create treasured memories.
The Royal Experience Includes:
Hair Glam Sparkle Stations – add a glittering touch to your princess style.
Face Painting – enchanting designs inspired by iconic Disney Princesses.
Princess Backdrop Photo Spot – pose for the perfect keepsake photo once your transformation is complete.
When & Where
Outside Disney Store, Westfield White City, London
– Sunday 24 August 2025 – 12:00pm to 6:00pm
– Monday 25 August 2025 – 10:00am to 6:00pm
– Tuesday 26 August 2025 – 10:00am to 6:00pm
Entry & Age Guidance
– Free entry – no booking required beyond the virtual queue.
– Open to children aged 3–12.
– All children must be accompanied by an adult.
Virtual Queue
To help manage demand and keep the magic stress-free, guests can join a virtual queue via WaitWhile. Families are free to enjoy Westfield White City’s shops, dining and entertainment while they wait for their turn.
Whether your little one dreams of being Ariel, Tiana, Cinderella, or Moana, this is their chance to be part of the magic. From the sparkle in their hair to the smile in their photos, they’ll leave feeling every bit the royal star of their own fairy-tale.
This is a limited-time event – once the three days are over, the magic disappears… until next time.
Don’t miss your magical makeover moment this World Princess Week at Disney Store, Westfield White City.