Prom Dress Shopping with Meghan at Abbelle, Hemel Hempstead


Written by Dorothy White

I have just been Prom Dress shopping with my granddaughter Meghan. How come Meghan is old enough to be even thinking about Prom dresses?

Her mum didn’t intend to buy a dress today, just look, but you know how it is!!

We made an appointment with Abbelle, who have “a gown for every occasion”, on the High Street in Hemel Hempstead Old Town. I had never been to this part of Hemel before, but it was easy to find. There was parking nearby, payment was by card only.

Abbey and Ellen welcomed us and invited Meghan to choose some dresses to try. I think she had about 12 dresses on her rack in the end, including one from the window display, she even ran upstairs to get one more mid fitting!! Nothing was too much trouble for Abbey, she was so very patient.

Meghan started off by trying her favourite dress, it looked stunning on her, I am not allowed to divulge the colour or a photograph of her wearing it. I really thought this would be the dress! The next dress she tried she loved too, and so it went on. Some dresses came in different colours, there was such a huge selection. Abbey had all the information needed to hand.

Meghan quickly discarded one style, then another and eventually ended up with three favourite dresses. One dress of the three was ruled out – it was between the remaining two. In the end I was out voted!!

We had been asked which school Meghan attended. The dress was then logged against her school so no one else from her school could have that same dress, even if in a different colour!

Apparently, Meghan was not the first to choose her Prom dress for 2019! Abbey told us January was their busiest time, and as the dresses take about 12 weeks to arrive it is best not to leave it until the last minute.

We asked how it worked, did they order a new dress, or did we buy the one Meghan had tried on? Abbey said it was our choice, if we took the dress Meghan had tried on we would get a 20% discount. Abbelle even offer an instalment scheme so you can spread the cost.  Sounded good to me!

Then Ellen said as Meghan was the first girl from her school to buy a dress this year, they would like her to be an Ambassador, they even gave her a discount for agreeing to be one! All she has to do is to promote Abbelle at school and hand out some cards. She needs to put a review on Facebook and Google, then post images on Facebook, Instagram and Snapchat.

Abbelle have a selection of reasonably priced necklaces, earrings, bracelets and bags in stock, they will also give you the number of a dressmaker who will do any alterations needed very reasonably. Dresses started from £80!!

There was no rush, no pressure, and the whole process took between 90 minutes and 2 hours.

An excellent service!

Rating: 5/5

For more information or to book an appointment visit

Abbelle, 42 High Street, Hemel Hempstead, HP1 3AE | 07889 765 789

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