Travelodge brings the UK’s first 3D interactive adventure postcard to life to inspire Britons to get up and be more adventurous
Nearly two thirds (64%) of British adults perceive themselves to be a fearless adventurous type of person. However, a new study by Travelodge has revealed we’re actually a nation of scaredy cats, as only 29% of Britons has actually had the courage to take on an adventurous activity.
In response to this misconception and to celebrate it’s new ‘Get Up & Go’ campaign, Travelodge has commissioned the UK’s first series of interactive 3D adventure postcards. This offers Britons a unique opportunity to be photographed doing an adventurous adrenaline rush activity but with two feet firmly on the ground.
The postcard pictures have been created using 3D street art, which is an optical illusion designed to trick the mind into believing that a two dimensional painting is a three dimensional object. This is created by using the laws of diminishing or expanding perspective which tricks the mind and creates the illusion of depth and height within a picture.
The 6m x 3m x 2m bespoke floor to wall 3D interactive picture postcards are being trialled at Britain’s busiest railway station, London Waterloo on Thursday 22nd May 2014 from 6am to 7pm. Members of the public will be given a unique opportunity to be photographed abseiling down the iconic White Cliffs of Dover which represent a drop of 350ft and also be captured jet skiing along one of the world’s most famous rivers, The Thames against the iconic London skyline.
Abseiling down the White Cliffs of Dover and jet skiing along The Thames were voted as the top two most adventurous activities Britons would love to do as part of the adventure study which surveyed 2,000 British adults.
Listed below are the nation’s top ten list of adventurous activities they would love to do, if they could:
1. Jet skiing down The Thames
2. Abseiling down the White Cliffs of Dover
3. Climbing Big Ben
4. Zip line from the top of the Shard building
5. Climb Blackpool Tower
6. Bungee jump from the Clifton Suspension bridge
7. Scuba dive – looking for Nessie in Loch Ness
8. Climb the Angel of the North statue
9. Sail around the UK
10. Drive at Silverstone
All individuals photographed will be given a picture postcard souvenir so that they can show off their adventurous side to their family and friends on social media.
Corinne Sweet, Psychologist said: “It’s no surprise that so many adults think they are more adventurous than they actually are. In today’s social media obsessed world, we’re surrounded by constant peer pressure to showcase that we’re all living an action packed, adventurous lifestyle and no one wants to be seen as being unadventurous.
Although the research shows that we’re actually a fearful nation, incorporating a little adventure into our lives is no bad thing. There is a great deal to be gained from ‘feeling our fear’ and doing an activity that is out of our comfort zone, as it helps to grow our confidence. Plus, the adrenaline rush can create a fabulous ‘feel good factor’. So this summer, why not try one thing you have never done before but dreamed of doing and enjoy feeling your self-esteem grow in the afterglow of success.”
Shakila Ahmed, Travelodge Spokeswoman said: “We have created the UK’s first interactive 3D postcards in a bid to help Britons unleash their true adventurous spirit. Being photographed abseiling down the White Cliffs of Dover or jet skiing down The Thames, may just inspire adults to get up and go, and do an exhilarating activity for real instead of thinking about it.”
Research findings also revealed that a third of Britons have reported that they have become more adventurous with age. A fifth of adults stated that they feel constant pressure from work colleagues and friends to portray a more adventurous personality.
The study also found that the most adventurous people in Britain can be found in London, the north east and west midlands. Listed below is the top ten ranking of locations across the UK, where you will find the most adventure seeking Britons:
2. North East
3. West Midlands
5. East Anglia
6. Northern Ireland
8. North West
10. South East
Further research findings revealed that just over a fifth (23%) of British adults have undertaken an abseiling activity, whilst 11% Britons have jet skied. Just five per cent of British adults have had the courage to do a bungee jump.