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The FUJIFILM House of Photography Review


Reviewed by Chelsea Wright

I attended the relaunch of FUJIFILM House of Photography and I was immediately impressed with the venue. It is spacious, bright, and so welcoming! The team are lovely, really friendly, and super knowledgeable. There’s a few areas with photos taken by team and guests which shows real, candid use.

There are three floors to the venue, which are each fully accessible with a lift. The ground floor is the main shop – here you can find all the products available. They had so much more than I was aware of them having produced! One of each available model was out, some with full functionality to test without assistance. Each product label has a QR code to scan to view further information so there isn’t an overwhelming amount of wording throughout the store which makes browsing much more pleasant. Of the lenses and more specialist cameras, they had the QR codes, but also a key breaking down terminology so that it was easy to understand (superb for a beginner like myself!). There’s also photo kiosks where you can print photos, and products available to print images onto as well, tote bags, photobooks, canvas’s, teddy bears, bottles.

Downstairs is home to the Studio and is also marked for ‘Camera Loans’ – a fantastic idea! Upstairs is the Gallery Auditorium, where many events will be held in the future, and I cannot wait to attend! “Fujifilm is inviting the public to come into the FUJIFILM House of Photography and curate their own community exhibition. The gallery will open as an empty space, and throughout June and July, any visitor to the store will be able to print one of their photos for free on Fujifilm’s Easy Print kiosks, and then personally hang the photo on the gallery wall to be part of the exhibition.”

They have amazing plans for the space they’ve created; ready to book are Meet the Authors, Exhibitions, Vision Boarding workshops, Pilates, as well as Workshops on How to Get Started in The Photography Business, Videography, Introductions to different types of Photography, such as Motorsport, Seabird, Portrait Lighting, Macro, and so on!

Something I am incredibly intrigued by is the introduction of PhotoWalks, not just in London, but branching out to other cities – to teach those in the group how to get the best photos, and where to go to get them!

Following from the health and wellbeing approaches of Vision Boarding workshops, Pilates, Sweat & Sculpt, they also have events to discuss Body and Self Image; and I cannot wait to see where else they branch with such important discussion topics, giving the community a chance to get involved with things that really matter.

You can find the new FUJIFILM House of Photography at 8-9 Long Acre, London, WC2E 9LH. The closest Underground Station is Leicester Square (take Exit 4). The newly redesigned space is open during the following hours:
· Monday – Wednesday: 11am – 7pm
· Thursday – Saturday: 11am – 8pm
· Sunday: 12pm – 6pm

All information, products and bookings for events can be made on their website:

Rating: 5/5

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