Jason’s Sourdough Review

Reviewed by Dee Ryz

You’ve probably seen sourdough bread advertised everywhere. The bread has boomed in recent years and seems to be available all over the place, from hipster cafes, to Michelin-star restaurants, supermarkets and even your local bakers. During lockdown, it seemed like everyone and their dog was attempting to make it at home. Sourdough really has taken off! While sourdough bread has been around since the ancient Egyptian times – it’s in fact one of the oldest types of leavened bread – relative newcomers to the market, Jason’s Sourdough, have a great modern approach to sourdough loaf bakery.

Jason Geary, namesake of Jason’s, is a 4th generation Master Baker, and works as part of the team in their bakery HQ in Loughborough. Together the team have created a wonderful range of sumptuous sourdough. Out of the four different ranges including Ciabattin, Twisted, Straight Up and Breads of the World, I was sent 3 loaves to try – one from the Twisted range and two from the Straight Up assortment.
In my pack I received a Majestic Malted (RRP £2.00), Olive and Basil Twisted (RRP £2.29) and The Great White (RRP£2.00). Each loaf was a decent 450g.

First impressions would be that the packaging is retro with a modern feel. Bold, block coloured packaging with white lettering and clear branding mean these loaves would stand out on any shop shelf. The bread inside the packaging looked really fresh and appetizing. I couldn’t wait to dig in!

I started with the Great White – essentially a plain, white sourdough loaf. I love plain sourdough with avocado and poached eggs, so this made for a lovely treat at the weekend for brunch. Having eaten ‘artisan’ loaves before, Jason’s was definitely up to scratch. The bread toasted well and had that delightful sourdough crunch and slight sourness. Utterly delicious!

I grazed upon the Majestic Malted later that day, toasted and then slathered in melted butter. While it still had that sourdough feel, it was slightly chewier in texture and ever so slightly sweeter. It wasn’t too heavy, like a lot of malted loaves can be, and tasted great.

And that leaves us with the Olive and Basil Twisted Sourdough. Now, the slightly green tinged bread might look a bit different but it had 100% taste. We left this loaf for our Sunday cheeseboard and it didn’t disappoint. The olives added a lovely moisture to the bread, without it feeling dense, and the basil taste was super fresh – the overall flavour was really reminiscent of a green pesto. Super tasty.

While I had a lot of bread to get through, the great thing with sourdough bread is that you can freeze it when fresh, or if you leave it out and it goes a bit harder, you can still cook with it, or even blitz it up to make breadcrumb toppings for your favourite meals, like macaroni cheese or chicken goujons. It’s truly versatile.

So, reality bite? Jason’s Sourdough, for me, is up there with the best. Sourdough made easy, that’s for sure. I’d 100% recommend. 5 Stars.

You can find out more about them on their website, including where to find your nearest stockist and ingredients/allergens. They even have suggestions on their website, including recipes for French toast, Welsh Rarebit and loads more.

It’s worth noting the range is suitable for vegetarians too, and is available to buy in M&S, Ocado and Asda.

Rating: 5/5

RRP: please see above

For more information and to find out where you can buy Jason’s Sourdough products, please visit their website here.