Doughlicious – The ‘Mmmm’ Effect Review


Reviewed by D Ryz

Why is it that when we eat something delicious, we immediately feel happier? Research has recently revealed the impact that food can have on stress and happiness levels. This research, dubbed the ‘Mmmm’ effect, discovered that when eating comfort foods, blood pressure and stress levels can fall.

Using this research, Doughlicious – a cookie company founded in 2014 by entrepreneur Kathryn Bricken – invited a group of us to take part in their experiment to monitor our stress and cortisol (stress hormone) levels before and after eating some of their delectable products.

If you haven’t heard of them before, Doughlicious take the hassle out of baking – no more messy measuring out of ingredients or trying to perfect a cookie dough. Their products are packaged in individual portions, frozen or chilled, meaning you only bake what you need or want – and not only are Doughlicious’ cookie products incredibly appetizing, they are better for you and the environment, as they use all natural, sustainable ingredients. So, it’s a win, win!

So, does eating cookies really increase happiness and reduce stress? In the name of science, I was willing to find out.

Upon arrival at the venue, our senses were awakened by the smell of freshly baked cookies. My mouth had already begun to water! Initially, our blood pressure was taken by food anthropologist, Caroline Hobkinson, who explained how the experiment was going to work, along with a bit of background to the overall study. It was super interesting to hear about the study, and the effect food has on our overall mood. It was amazing to hear how even the anticipation of food, or a food memory, can affect our bodies.

We were then offered a biscuit from a selection of freshly baked cookies. There were so many to choose from including a matcha and white chocolate, double chocolate, and a whole host of other. I opted for a classic chocolate chip, and it was utterly gorgeous. The cookie dough was rich and sweet, and melted in my mouth. I could’ve eaten 100 of them!

They don’t just do sweet treats either – they have a range of savoury biscuits options including Jalapeno, charcoal black pepper miso , chilli and cumin, and sundried tomato and oregano. Having tried the sundried tomato, and the charcoal black pepper biscuits. Trust me – the savoury biscuits are every part as delicious as the sweet treats. They’re also vegan and gluten-free so they’re ideal for everyone!

After eating, we then had our blood pressures taken again. It did indeed reveal our blood pressures had dropped – so the research was true! I definitely will not use this an excuse to eat more comfort foods, no… surely not….. ahem!

Anyway, while at the event, we also celebrated the launch of Doughlicious’ Matcha Dough-chi. Dough-chi are the combination of amazing Doughlicious cookie crumbs, cookie dough and super high quality ice cream wrapped in a tiny ball, bursting with flavour. The new Matcha flavour joins the ever-growing range of Dough-chi, which includes Birthday Cake, Choc Chip, Chocolate Truffle, Cinnamon Churro and more! The Matcha Dough-chi were sweet, earthy and absolutely divine. I also dived into the choc chip pack, and they were also impossibly delicious.

Having not tried the products before, I thoroughly enjoyed my evening of discovery. I can’t wait to try more of the range!

Doughlicious range will definitely make you go ‘Mmmm’.

Rating: 5 stars.

For more information please visit Doughlicious here.

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