More and more people are now relying on social media to make decisions. Before a consumer chooses a contractor that can help them in moving to Manhattan, for example, they will check different social media profiles and groups to know more about the service provider. They will look for customer feedback and assess if the contractor has a strong online presence.
Because of the number of people using social media today, it’s imperative that business owners like you should utilize the same platform to haul in customers and create healthy relationships with them. Social media is accessible to almost every human being in the world, making it very easy for businesses to get their points across – regardless if it’s marketing or engagement.
To ensure that all of your social media marketing efforts will create positive effects on your business, make sure that you avoid committing the following mistakes:
1. Failing to Create a Social Marketing Strategy
Contrary to popular belief, a social media marketing plan will not only require you to create profiles on different social media platforms and immediately advertise your business. For you to be successful with your efforts, you need to come up with a thorough and well-defined plan. As a business, you should know what your short and long-term goals are and how you are going to achieve these using social media.
If your business operates as movers Manhattan NYC, for example, your social media marketing campaign should include your goals, target audience, tactics, time investment, and team. All of these elements are essential for your business to grow and assess if your efforts are actually going somewhere.
2. You Don’t Have Any Target Audience
Social media is accessible to any human being in the world, but this doesn’t mean that you should exert all of your resources to reach everyone. Aside from being a nearly impossible task, this can usually lead to a waste of resources. How can you possibly satisfy each and every customer in the world? How do you think you can reach out to each of them and ensure that your business can provide their needs or wants?
For your social media marketing to be successful, always have a target audience. Identify who your products and services are, and focus on creating marketing ads for them. If your business sells apparel for women, your social media ads might include using female celebrities and models. If your business provides services for young professionals, make sure that your ads are displayed on a schedule convenient to them.
A social media marketing strategy without knowing who your target audience is, is like driving in the middle of nowhere, not knowing where you’re heading or if you’ve actually reached your destination.
3. Not Properly Dealing With Negative Feedback on Social Media
As mentioned, it’ll be very hard for you to please all human beings on social media. Regardless of your efforts, there will always be individuals who will throw negative comments about your business and offerings. These people will usually leave negative remarks on your business’s social media pages and, when left unaddressed, can become the reason why potential customers will avoid doing business with you.
With social media marketing, always try to pacify negative comments. Instead of adding fuel to the fire, apologize to the individual who made negative remarks about your business and provide reassurance that your business will do better in the future. If this person was unsatisfied with the services they got from your business, explain why the situation happened, apologize and reassure them that this will not happen again. You can also offer promos and other discounts as a form of peace offering.
How you handle this customer will be seen by the online community and will speak a lot about your credibility as a business. This can also reflect the quality of service you provide to your customers.
Knowledge Is Power
Social media can be an effective platform for your business to gain customers and level out the competition. Once used properly, your social media marketing strategy can be your ticket to become a leader in the business arena.
However, before you can attain the success of social media marketing, it’s important to know the dos and don’ts of the practice. This information will allow you to streamline your resources, so you won’t waste time and money during the process.