Reviewed by Helen Noble
Sniffe & Likkit has launched a range of premium dog grooming products designed to capitalise on the on-going humanisation of pets and the Petcare category’s continued growth. The range has already scooped Health & Grooming ‘Product of the Year’ from PetQuip – the international trade association of pet equipment manufacturers.
Set up by two Soap & Glory veterans, the range takes inspiration from the fine fragrance and personal care categories. This includes the notion of ‘masstige’ (prestige quality at affordable prices), which is a major growth driver in beauty and men’s grooming, but not yet seen in pet care.
Well-being is at the heart of the firm’s approach, with its luxurious shampoos, fragrances, balms and wipes based on all-natural aromatherapy oil and a focus on natural ingredients – specially formulated to be pH-balanced for dogs’ skin.
Fresh out of the beauty industry, their founders came bounding into petcare with passion and desire to create exciting new ‘petscentric’ luxury grooming gifts and treats to indulge hairy hounds.
Sniffe & Likkit believe in getting more hound for your pound!. Their formulations have been specially developed with a powerhouse blend of natural actives and botanicals to give optimum skin and furcare benefits, whilst ensuring your dogs smells and looks great too. They ‘likked’ all the boxes and avoid synthetics like SLES, SLS, parabens, phylates & silicones.
These paw-kit friendly cleansing wipes will wipe away a pongy whiff leaving you with a wonder-fur sniff! Specially formulated with gentle cleansing agents and a botanical blend of bark friendly ingredients – quillaja soap bark and white willow bark extracts. Bonus built in soothing aloe vera leaf juice and wiff patrol odour neutraliser helps to waft away woofy whiffs, they have been specially formulated by pet aromatherapists.
Their signature Woodland Wonderfur 100% natural scent blends five aroma-therapeutic essential oils renowned for their calming & soothing properties, Petitgrain, cedarwood bark, vetiver, juniper berry & ho leaf, Quilaja bark soap – natural gentle cleansing agent from Chilean soap bark, White willow bark extract- renowned for its antibacterial properties, Vitamin E antioxidant conditioning, organic aloe vera leaf juice – soothing & moisturising.
Products arrived in a small neat easy to open recyclable cardboard box, lined with silver tissue paper, covered with peach tissue paper with a Sniffe & Likkit logo sticker, all coordinating with the beautiful silver & peach packaging of their products.
Fabulously fragrant and conveniently packed in individually wrapped sachets. You get 10 in a box. They have an easy to open wrapper with a nice soft durable wipe inside, remove from packaging and give it a shake to open out the cloth. The cloth is a similar size to a baby wipe. I then took one paw at a time and gently gave them a good wipe clean, you could see the dirt that the wipes had removed, this cleaning regime is a nightly routine for our dog before bed, as you can guarantee we wake up with a bundle of fur at our feet. These are a great handy size therefore can be carried easily in your bag or pocket and have to hand for after walks to give your dogs paws a quick clean, The cloth is also 100% biodegradable. I can highly recommend the use of these to keep your doggies paws nice, clean and smelling fresh.
This product can be purchased from Sniffe and Likkit here.