Quit Smoking in 2012 with Nicorette

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Spray Your Way To A Smoke-Free New Year

QUIT SMOKING IN 2012 WITH THE HELP OF AN INSTANT RELEASE MOUTHSPRAY FOR FAST CRAVING RELIEF & NICORETTE®ACTIVESTOP® IPHONE APP

This New Year, stick to your resolution to quit smoking with NICORETTE® QuickMist, the first of its kind instant release mouth spray that gets to work on cravings in 60 seconds.     

This innovative product marks a considerable advance for smoking cessation aids, by providing smokers with a unique way to quit. 

New NICORETTE QuickMist provides fast, effective craving relief making quitting smoking one step closer for the seven million smokers in the UK who try to quit each year[1]. The spray is suitable for both heavy and light smokers and is clinically proven to double the chances of successfully quitting compared to willpower alone.[2] 

Gay Sutherland, Research Psychologist at the Tobacco Research Unit, Kings College, says: "For smokers who are looking to quit in 2012, being able to quickly manage cravings is one of the most important aspects. After taking a puff on a cigarette, smokers get nicotine hit to the brain within around 20 seconds. Most nicotine replacement therapies can take between 30 minutes and three hours to deliver their effect so an innovation that can help smokers rapidly manage their cravings could be the key to unlocking smokers from their dependency."

NICORETTE® QuickMist Mouthspray is easy to use and has a fresh minty taste. It comes in a sleek, small dispenser, enabling smokers to discreetly carry it in their pocket or handbag and combat their cravings wherever or whenever they are tempted to have a cigarette.

NICORETTE® QuickMist Mouthspray is available in a freshmint flavour from pharmacists and major supermarkets nationwide.  Available in 2 pack sizes. Single RRP £17.99, Double £28.99.

DOWNLOAD & STUB OUT
Giving up smoking is one of the hardest things to do, so to help smokers with the psychological as well as the physical side of stopping smoking NICORETTE® has developed the NICORETTE® ActiveStop® iPhone App. 

The app, which featured in The Sunday Times Top 500 app list[3], offers a quit smoking programme specifically tailored to your own needs and goals, and has fun and exciting features providing you with 24-hour help and advice 'on the go'.

The NICORETTE® ActiveStop® App includes the following features:

Personal journey mapping
Map out a timeline of your quitting journey according to your own personal goals so you can keep an eye on your progress. The app processes graphs to help you keep track of your improved health, and the money you have saved since starting your quitting journey.   

'Wish list'
Set up a 'wish list' of items to treat yourself to once you have successfully reached certain targets on your quitting journey.

Distracting games and puzzles
Distract yourself with a number of cool and funky games and puzzles to keep your hands busy until your cravings pass.

Update your family and friends
Update your friends and family on your progress and when you reach certain goals by using the app to link into social networking sites, such as Facebook and Twitter.

Food for thought: top articles, facts and tips
A number of fascinating articles on quitting smoking and its effects (i.e. on health and weight, effect of withdrawal symptoms etc.) as well as facts, tips and useful information for people at each stage of their quitting journey.

The NICORETTE® ACTIVESTOP® App is available to download for FREE from the App Store.

Reasons to quit this New Year with the help of NICORETTE® QuickMist Mouthspray & NICORETTE® ACTIVESTOP® APP:

  • Half of all smokers will die from tobacco-related illness such as heart disease or lung cancer[4]

  • Around 5 million people die each year from tobacco-related diseases[3]

  • Female smokers are significantly more likely to suffer heart disease than men[3]

  • Smoking is associated with over 30% of all cancer deaths, [5] about 90% of lung cancers in men and 83% of lung cancers in women in the UK.[6]

  • £16.3 billion was estimated to be spent on tobacco in 2009[7]

  • On average it takes between five to seven attempts to successfully quit[8],[9]

Nicorette QuickMist contains nicotine. Requires willpower. Always read the label.  A stop smoking aid.

References
[1] ASH – May, 2010.  Fact Sheet: Stop smoking: ASH's top tips
[2] Tønnesen P, et al. Efficacy And Safety Of A Novel Nicotine Mouth Spray In Smoking Cessation. A Randomized, Placebo-Controlled, Double-Blind, Multi-Center Study With A 52-Week Follow-Up. Poster POS2-38 Presented at SRNT, Feb 16-19th, 2011, Toronto, Canada.
[3]http://www.thesundaytimes.co.uk/sto/ingear/applist/?priceAny=true&priceFrom=&priceTo=&category=Published+date%3A%3BPlatform%3A%3BCategory&attributes=February%3A%3B%3A%3BHealth&sort=&startIndex=0&endIndex=0
(published February 2011)
[4] The Lancet, Early Online Publication, 11 August 2011, doi:10.1016/S0140-6736(11)60781-2
[5] ASH – May 2011. Fact sheet: Smoking and cancer
[6] ASH – January 2008. Fact Sheet: Smoking and respiratory disease
[7] NHS Statistics on Smoking, England 2010.
[8] Hughes JR. Four beliefs that may impede progress in the treatment of smoking. Tob Control 1999; 8; 323-326.
[9] Ruppert RA. The last smoke. Your patients can quit smoking-for life. Am J Nurs, 1999; 99(11); 26-32..

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