Primark Winter Collection


Primark launches next Limited Edition Winter Campaign on 21st October 2011.

Channeling a sleek and refined silhouette, the Limited Edition range homes in on embellishment, volume and grown-up glamour to dress you through the party season in style.

Embellished necklines are key to adding a subtle edge to the iconic white blouse, whilst voluminous silhouettes seduce rather than swamp the body. The collection is all about minimal meets opulence, pairing silky separates with edgy cuts against a monochrome palette that is sexy yet powerful.

The satin bed jacket offers an alternative to the party favourite tuxedo, electing a more casual, slouchy look that is still striking in it’s inky hues and billowing arms. The summer short is reworked for winter in a crisp white tailored form, adding a lux and sophisticated quality.

Primark’s’ Limited Edition dress is almost ethereal in it’s mermaid inspired texture. A creamy champagne wash, highlighted with tracings of shimmer, mimics a scale effect. The outfit’s cuffed wrist detailing and single silver button at the neck, keep the look subtly elegant.

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