All By Mama

AllByMamaUnique new marketplace opens –
with beautifully created ranges made exclusively by mums

Launching on 3rd November 2014, All By Mama is a brand new online marketplace, bringing together a community of creative mums and providing a unique and reliable platform for them to sell their products. Featuring beautiful clothing, gifts, home wares and accessories, All By Mama has already attracted good luck wishes from Kirstie Allsopp and a following of over 3,000 fans on social media.

All By Mama aims to encourage and support mums who run creative home businesses around the many joys and demands of family life. Sellers can showcase a range of products for sale, connect with other creative mums and attract investors to their business. They can also join the All By Mama Children’s Club – which offers ‘Mamas Little Helper’ gifts throughout the year.

With a wide range of beautiful products, shoppers will be able to enjoy receiving items that they know are made with love and care by mums working at home. Founded by new mum, Gemma Whates and her mother Hilary, as a team they’re passionate about supporting this strong community of talented, creative and committed mums.

Fitting in with the needs and schedules of busy family life, All By Mama is specially set up so that products can be uploaded 24 hours-a-day – enabling complete control of stock levels and estimated delivery dates.

One off shop set-up fee of £25.00
10% commission to All By Mama on sales
We will have a ‘Featured Mama’ section of the website where we will feature mums, their story and their products.

How to join:
Mums looking to join us can contact us through the website or email us at

Social Media Channels:
Find us on Facebook:
Follow us on Twitter: @allbymama
Share our pins on Pinterest: allbymama

A bit about the Founders:
We are a mother and daughter team. Mama H – a long-term creative – has not only had three children all who have grown up and flown the nest but she has also spent over 30 years working in marketing and has started three companies – one of which publishes children’s books. Mama G has one little man, Leonardo (the inspiration behind all of this!), aged two, and has spent the last 10 years of her career working in advertising and marketing agencies working with clients such as Disney.

Example products:


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